anoush´s fate – paula beutner

anoush's fate

the card game emphasizes the complexity of the armenian blackberry and aims to spark a dialogue about how we interact with it. through the various attributes of the cards, the emotional range of the blackberry - warm, wild, engaged, and sorrowful - is captured. the project promotes a deeper appreciation for the armenian blackberry and encourages respectful coexistence.

university project
october 2023 – january 2024

with indesign, procreate, figma

process

first, i took some photos and did some drawing studys to get to know the armenian blackberry better.

i experimented with the plant and made a moodboard to identify its defining characteristics, as our task was to develop a design identity. to present the armenian blackberry effectively, i chose a card game as the perfect medium.

i experimented with various designs and integrated all aspects into the card game.
the leporello is crafted to provide information about the game and its purpose, addressing conceptual questions.